Marina Sverdel
Leiterin Marketing Tech & CRM Transformation,
METRO Digital GmbH
Summit
Expedition
Hauptsponsor und Presenting Partner
Hauptsponsoren
Presenting Partner
Medien Partner
Premium Partner
Dr. Martino Saracino
Director, Head of Marketing Insights and Analytics,
QIAGEN GmbH
Dr. Henrik Hahn
Chief Digital Officer,
Evonik Industries AG
Adrian Steiger
Leiter Digital Excellence/CRM/ Analytics,
COOP
Stefanie Siebels
Vice President Global Analytics, Education and Development,
3M Deutschland GmbH
Dr. Frank Buckler
Founder & CEO,
Success Drivers GmbH
Nina Haller
Managing Director Data & Digital Media, DACH, Mediamonks,
GWA-Vorständin Ressort Technologie
Sascha Kämmerer
Marketing Technology Specialist,
R+V Allgemeine Versicherung AG
Curt Simon Harlinghausen
Managing Director Miele X,
Miele X
Frans Riemersma
Founder Martech Tribe,
MartechTribe b.v.
Cornelia Schaurecker
Visionary AI and Data Leader,
Global Advisor
Martin Garczorz
Referent Medialer Vertrieb,
Stadtsparkasse Düsseldorf
Thorsten Schapmann
Global Media Director,
Beiersdorf AG
Jens Polomski
Marketing &
KI Freelancer
Kerstin Clessienne
Managing Partner,
Marketing Tech Lab GmbH
Stephan Götze
MarTechHero,
Performance Marketing & Marketing Technology Consultant
Bülent Inci
Leiter Performance Marketing,
DB Vertrieb GmbH
Dr. Henrik Hahn
Chief Digital Officer,
Evonik Industries AG
Adrian Steiger
Leiter Digital Excellence/CRM/ Analytics,
COOP
Stefanie Siebels
Vice President Global Analytics, Education and Development,
3M Deutschland GmbH
Jenny Fleischer
Chief Executive Officer,
babymarkt.de GmbH
Dr. Thomas Schwetje
Mitglied der Geschäftsführung, Leiter der Direktion Digital & Customer,
Coop Schweiz
Jens Peter Peuckert
Director Marketing,
Gebr. Heinemann SE & Co. KG
Stephanie Mühlen
Loyalty & Payment Manager,
Shell Deutschland GmbH
Christian Leihner
Head of eCommerce Performance Marketing,
Unilever Deutschland GmbH
Renata Dadic
Head of MarTech, Media & Production | Director
Global Brand & Marketing,
Deutsche Bank AG
Raphael Mülli
Stv. Leiter E Commerce,
Dosenbach-Ochsner AG
Steffen Vogel
Head of Digital Marketing Transformation,
Unternehmensgruppe Theo Müller
Dr. Mirko Caspar
Co-CEO,
Mister Spex SE
Erik Schmidt-Riediger
Director Commercial & Customer Excellence,
Olympus Europa SE & Co. KG
Peter Eisele
Head of Customer Journey Design and Analytic,
Congstar
Rolf Thomke
Regional Manager eCommerce & digital Marketing Europe,
Singapore Airlines Ltd.
Lisa Steinhauer
Leiterin Digital Transformation & Customer Experience, Region Asia-Pacific, Eastern Europe, Middle East, Africa (C3),
BMW Group
Johannes Schmidt
Head of Loyalty,
dm-drogerie markt GmbH + Co. KG
Mirko Holzer
CEO,
Uptempo
Magdalene Rynkiewicz
Head of Customer Insights & Media,
Rewe Group
Florian Pöpleu
Head of Marketing D/A/CH,
Philips GmbH
Adriana Nuneva
Chief Digital Marketing and Sales Officer,
CWS Group
Lutz Möllmann
Director Analytical Consulting,
Kantar
Stephan Huth
Head of Martech Products,
Otto GmbH & Co. KG
Julia Barsch
Head of Digital,
Burger King Deutschland GmbH
Rik Strubel
Chief Marketing Officer,
Westwing Group SE
Gerald Schlögl
Managing Director Miles & More GmbH & Vice President Loyalty Lufthansa Group,
Miles and More GmbH
Dr. Christoph Bauer
CEO,
DuMont
Maximilian Steudel
Teamlead MarTech,
Dr. August Oetker Nahrungsmittel KG
Kai Schmidhuber
Geschäftsführer E-Commerce, Digital & Customer Interaction,
ALDI SÜD Deutschland
Kira Kletti
Senior Customer Marketing Manager,
Uptempo
Dr. Sebastian Pyka
Lead Marketing- & Vertriebsstrategie,
HUK24 AG
Nico Winkelhaus
Head of Digital Marketing,
PAYBACK GmbH
Dr. Dora Simroth
Head of Data Science,
PAYBACK GmbH
Michael Lüttgen
Geschäftsleiter Marketing International,
Kaufland Stiftung & Co. KG
Thomas Klein
Head of Advanced Analytics,
Miles & More GmbH
Christine von Hörde
Sustainability, Measurement & Business Innovation,
AUDI AG
Janine Will
Director Sales,
Facelift brand building technologies GmbH
Michael Schlüter
Vice President Marketing Tech, Data & Analytics,
Springer Nature Group
Anja Martensen
Director Client Services,
The Trade Desk
Dr. Ralf Strauß
Managing Partner,
Marketing Tech Lab GmbH
Patrick von der Gönna
Business & Data Privacy Consultant,
dock36
Maximilian Wagner
Loyalty Management Berater
Claus-Dominique Otto
Head of Brand & Content, congstar
Esther Cahn
CEO & Co-Founder,
Signifikant Solutions AG
Dr. Christian Hahn
Vice President Marketing Communications Strategy & Media,
Deutsche Telekom AG
Sven Neweling
Leiter CRM-Strategie und Kundenbindungsprogramme,
DB Fernverkehr AG
Michael M. Maurantonio
Consulting Partner,
H.O.T. AG Business Development
Fabian Kaspereit
Head of Retail and Consumer Goods,
Sitecore
Elke Guhl
Founder/ Future Building Officer,
The Strategy Factory
Tobias Lüder
Head of CRM | Europe,
Delivery Hero SE
Rico Löhrer
Leiter Transformation Kommunikation,
SwissPost
Daniel Althaus
Data Science & Analytics Lead, TransUnion Germany
Guido Karl
Polizeibeamter,
Polizei NRW/ Innenministerium
Anette Rücker
Director Consulting Services,
TransUnion Germany
Dr. Simon Menke
Leiter Group IP & Data-Protection,
Otto Group Holding
Susanne Eckert
Director Digital Marketing,
Cosnova GmbH
Christian Peter
Leiter Marketing Automation, Commerzbank AG
Larissa Pohl
WPP Open X Europe Lead for TCCC,
Wunderman Thompson, GWA-Präsidentin
Sven Neweling
Leiter CRM-Strategie und Kundenbindungsprogramme, DB Fernverkehr AG
Winfried Felser
Geschäftsführer,
Competence Site by NetSkill
Anders Indset
Wirtschaftsphilosoph
Daniel Renggli
Marketing & CX Consultant
Claus-Dominique Otto
Head of Brand & Content, congstar
N/N
N/N
19:00
Digitales Dauerrauschen und VUCA Welt?
Impulse für Balance 2go ohne Selbstoptimierungswahn
Lena Wittneben
Systematischer Coach & Gedächtnistrainerin / Edutainerin / Medienfachwirtin
15:20
Opening and Welcome
Dr. Ralf Strauß
Managing Partner, Marketing Tech Lab GmbH
15:30
GWA Award
GWA MarTech Agency Award Pitch
Nina Haller, Managing Director Data & Digital Media, DACH, Mediamonks, GWA-Vorständin Ressort Technologie
Dr. Ralf Strauß, Managing Partner, Marketing Tech Lab GmbH
15:30
Deep Dive Session 1:
genAI in a Bottle
Moderation: Kerstin Clessienne, Managing Partner, Marketing Tech Lab GmbH
Dr. Frank Buckler, Founder & CEO, Success Drivers GmbH
Dr. Henrik Hahn, Chief Digital Officer, Evonik Industries AG
Daniel Renggli, Marketing Consultant, BeyondCXM
Cornelia Schaurecker, Visionary AI and Data Leader, Global Advisor
Martin Garczorz, Referent Medialer Vertrieb, Stadtsparkasse Düsseldorf
Jens Polomski, Marketing & KI Freelancer
15:30
Deep Dive Session 2:
Proofing the ROI of MarTech
Moderation: Frans Riemersma, Founder Martech Tribe, MartechTribe b.v.
Stefanie Siebels, Vice President Global Analytics, Education and Development, 3M Deutschland GmbH
Marina Sverdel, Leiterin Marketing Tech & CRM Transformation, METRO Digital GmbH
Curt Simon Harlinghausen, Managing Director Miele X, Miele X
Bülent Inci, Leiter Performance Marketing, DB Vertrieb GmbH
15:30
Deep Dive Session 3:
Simply the Best –
Prämierte MarTech Bebauungen der Vorjahre
Moderation: Stephan Götze,
MarTechHero, Performance Marketing & Marketing Technology Consultant
Adrian Steiger, Leiter Digital Excellence/CRM/Analytics, Coop
Dr. Martino Saracino, Director, Head of Marketing Insights and Analytics, QIAGEN GmbH
Sascha Kämmerer, Marketing Technology Specialist, R+V Allgemeine Versicherung AG
18:00
GWA Networking & Häppchen –
GWA Night to Remember
Michael Willeke
Director Marketing Communications, Coca Cola
9:00
Opening and Welcome
Dr. Ralf Strauß
Managing Partner, Marketing Tech Lab GmbH
9:10
Opening Keynote
Die Revolution des automatisierten Wissens:
Wie KI unsere Welt verändert
Anders Indset
Wirtschaftsphilosoph
9:40
Keynote:
Data-Driven Customer Experience Management
im Omnichannel
Dr. Mirko Caspar
Co-CEO, Mister Spex SE
10:05
Roundtable:
Rocky Horror Project Show?!
Elke Guhl, Founder/ Future Building Officer, The Strategy Factory
Julia Barsch, Head of Digital, Burger King Deutschland GmbH
Jenny Fleischer, CEO, babymarkt.de GmbH
Erik Schmid-Riediger, Director Commercial & Customer Excellence, Olympus Europa SE & Co. KG
Adriana Nuneva, Chief Digital Marketing and Sales Officer, CWS International GmbH
10:35
Keynote:
Willkommen zurück im 20. Jahrhundert
Stephan Huth
Head of Martech Products, Otto GmbH & Co. KG
N/N
N/N
11:00
GWA Marketing Tech Agency Award Verleihung
Präsentiert von:
Nina Haller, Managing Director Data & Digital Media, DACH, Mediamonks, GWA-Vorständin Ressort Technologie
Larissa Pohl, WPP Open X Europe Lead for TCCC, Wunderman Thompson, GWA-Präsidentin
12:00
BreakOut-Session 1:
From Data Dusk till Dawn –
Data Science & Marketing Analytics Ante Portas
Moderation: Esther Cahn, CEO & Co-Founder, Signifikant Solutions AG
Raphael Muelli, Stv. Leiter E-Commerce, Dosenbach-Ochsner AG
Lutz Möllmann, Director Analytical Consulting, Kantar
Dr. Dora Simroth, Head of Data Science und Nico Winkelhaus, Head of Digital Marketing, PAYBACK GmbH
Christine von Hörde, Sustainability, Measurement & Business Innovation, AUDI AG
12:00
BreakOut-Session 2:
CRM meets Customer Experience … Oldie, but Goldie?
Moderation: Daniel Renggli, Marketing & CX Consultant
Dr. Sebastian Pyka, Lead Marketing- & Vertriebsstrategie, HUK24 AG
Sven Neweling, Leiter CRM-Strategie und Kundenbindungsprogramme, DB Fernverkehr AG
Tobias Lüder, Head of CRM | Europe, Delivery Hero SE
Christian Peter, Leiter Marketing Automation, Commerzbank AG
12:00
BreakOut-Session 3:
The Power of Marketing Operations:
Inspirierende Geschichten von Wachstum & Innovation
Moderation: Kira Kletti, Senior Customer Marketing Manager, Uptempo
Steffen Vogel, Head of Digital Marketing Transformation, Unternehmensgruppe Theo Müller
Florian Pöpleu, Head of Marketing D/A/CH, Philips GmbH
Renata Dadic, Head of MarTech, Media & Production | Director Global Brand & Marketing,
Deutsche Bank AG
12:00
BreakOut-Session 4:
Retail Media – Rising Star
Moderation: Michael M. Maurantonio, Consulting Partner, H.O.T. AG Business Development
Christian Leihner, Head of eCommerce Performance Marketing, Unilever Deutschland GmbH
Anja Martensen, Director Client Services, The Trade Desk
Dr. Christian Hahn, Vice President Marketing Communications Strategy & Media, Deutsche Telekom AG
Magdalene Rynkiewicz, Head of Customer Insights & Media, Rewe Group
Raimund Bau, CEO, Schwarz Media Platform
12:00
BreakOut-Session 5:
DSGVO … was darf ich denn jetzt überhaupt noch? …
Grill die DSGVO!
Moderation: Patrick von der Gönna, Business & Data Privacy Consultant, dock36
Dr. Simon Menke, Leiter Group IP & Data-Protection, Otto-Group Holding
Patrick von der Gönna, Business & Data Privacy Consultant, dock36
14:20
BreakOut-Session 6:
Building a Best-of-Breed Martech Stack … nur: wie machen?
Moderation: Janine Will, Director Sales, Facelift brand building technologies GmbH
Michael Schlüter, Vice President Marketing Tech, Data & Analytics, Springer Nature Group
Rico Löhrer, Leiter Transformation Kommunikation, SwissPost
Guido Karl, Polizeibeamter, Polizei Nordrhein-Westfalen
14:20
BreakOut-Session 7:
Data Love Unlimited
Moderation: Alexander Willkomm, Regional Director AT & EE, Tealium
Maximilian Steudel, Teamlead MarTech, Dr. August Oetker Nahrungsmittel KG
Thomas Klein, Head of Advanced Analytics, Miles & More GmbH
Lisa Steinhauer, Leiterin Digital Transformation & Customer Experience,
Region Asia-Pacific, Eastern Europe, Middle East, Africa (C3), BMW Group
Susanne Eckert, Director Digital Marketing, Cosnova GmbH
14:20
BreakOut-Session 8:
Customer Journey Management –
Grundlagen schaffen zum Composable Unternehmen
Moderation: Fabian Kaspereit, Head of Retail and Consumer Goods, Sitecore
Rik Strubel, CMO, Westwing Group SE
Rolf Thomke, Regional Manager eCommerce & digital Marketing Europe, Singapore Airlines Ltd.
Peter Eisele, Head of Customer Journey Design and Analytic, Congstar
14:20
BreakOut-Session 9:
Loyalty Management & 1st Party Data … A Star is (Re-) Born
Moderation: Maximilian Wagner, Marketing & Sales Expert
Jens Peter Peuckert, Director Marketing, Gebr. Heinemann SE & Co. KG
Gerald Schlögl, Managing Director Miles & More GmbH & Vice President Loyalty Lufthansa Group, Miles and More GmbH
Stephanie Mühlen, Loyalty & Payment Manager, Shell Deutschland GmbH
Michael Lüttgen, Geschäftsleiter Marketing International, Kaufland Stiftung & Co. KG
Johannes Schmidt, Head of Loyalty, dm-drogerie markt GmbH + Co. KG
14:20
BreakOut-Session 10:
Modelling the Marathon:
The long-run impact of sustainable Marketing Mix Modelling
Moderation: Anette Rücker, Director Consulting Services, TransUnion Germany
Claus-Dominique Otto, Head of Brand & Content, congstar
Iskra Velichkova, Head of Brand, kleinanzeigen.de GmbH
Christine von Hörde, Sustainability, Measurement & Business Innovation, AUDI AG
Daniel Althaus, Data Science & Analytics Lead, TransUnion Germany
16:15
Keynote:
Loyalty meets Retail Media … Evolution der Marketing-Funktion
Dr. Thomas Schwetje
Mitglied der Geschäftsführung, Leiter der Direktion Digital & Customer, Coop Schweiz
16:40
Keynote:
How the CMO-CFO relationship can help businesses accelerate out of the downturn
Mirko Holzer
CEO, Uptempo
17:05
Kamingespräch
Einfach ALDI, ALDI-Einfach –
Customer Interaction bei ALDI SÜD in Deutschland
Kai Schmidhuber
Geschäftsführer E-Commerce, Digital & Customer Interaction, ALDI SÜD Deutschland
17:25
Marketing Tech Award 2023 – Verleihung
Präsentiert von: Dr. Ralf Strauß (Marketing Tech Lab GmbH)
Abend
Sektempfang, Networking-Dinner und A Night At The Bar
19:00
Digitales Dauerrauschen und VUCA Welt?
Impulse für Balance 2go ohne Selbstoptimierungswahn
Lena Wittneben
Systematischer Coach & Gedächtnistrainerin / Edutainerin / Medienfachwirtin
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Marketing Tech Lab GmbH
susanne.schurz@marketingtechlab.de
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